The Oohs and Ahhs of Design and Animation

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Motion graphics can help brands simplify their message to connect with audiences. Even if you’re unfamiliar with the lingo, you’ve seen this type of animation before in:

  • Commercials
  • Explainer videos
  • Corporate presentations
  • Infographics

… Just to name a few. Motion graphics can also help make videos shorter while generating a big impact, which is a huge plus in today’s world of short attention spans. But what exactly are we talking about here?

The Big Deal With Motion Graphics

Designing spots through motion graphics is an art that involves shaping digital or animated visuals to create the illusion of movement. By utilizing strong branding elements such as color, images and logos, you can create stunning animation that’s distinct to the brand.

Motion graphics can be combined with live-action videos and images, or the entire production can be completely created by a designer. Let’s take a look at how these work… 

Going 100% Illustrated

When you completely illustrate a spot, you’re suspending reality and constructing a world that aligns with the brand. This method guides your audience to focus on what matters most through strong narrative and design. Here’s one example of this technique in action.

Combining Graphics With Live-Action Visuals

Another strong approach is to take photographic stills and create camera motion and animation on top of the imagery. There are numerous occurrences of this technique in a spot we just finished for the University of Northern Iowa. Take a look at one moment in particular from the final spot:

A woman welding with the word "curiosity" hovering above her.

This scene perfectly encapsulates the motion graphics elements. It wasn’t originally a video at all—it was a still image! Our designer created the parallax (movement) you see and added welding sparks, smoke and words to make it dynamic.

There’s great power in motion graphic design. Utilizing it in your videos will do more than enhance the visuals. It will help increase ROI. Hook people’s attention, draw them in with your message and get their business.

Need Motion Graphics for Your Campaign? 

VOLT Studios can concept, create, storyboard, design, animate and shoot your next motion graphic project. Bold ideas deserve brilliant production, and we’d love to collaborate with you on your next project. Call 612-455-6161 or contact us online and we’ll chat about your options.